Are you communicating your needs to the company you are in business with?  Are you able to articulate what you are shopping for?  These are key points in making sure your experience is an excellent one.   The whole point behind these series of broadcast is to ensure consumers are armed with information, information, information.   The more information you have before your shopping experience the better your outcome will be after the purchase.   

What are you doing to make sure you will be happy with the item you are purchasing?  How many times have you purchased something, and had to take the item back to the store? If you did try to return an item did you have a hassle?

As a consumer each and every one should receive what they have purchased.   I detest when some one is being ripped off or cheated out of a product or service.   I strongly believe it is distasteful to price gouge a customer simply because they do not know that the service is really not as expensive as a salesperson make it out to be.